Privacy statement

Version 1.3, 16 July 2018

 

About this Privacy Statement

Stichting KijkOnderzoek (SKO) studies and analyses the viewing behaviour of people. This entails the processing of personal data. In its activities SKO uses third parties. These third parties sometimes also qualify as data controller for the processing of the personal data. In this Privacy Statement we explain how and why SKO collects and uses personal data and which third parties are involved in this process. Please click on one of the links for more information.

 

How do you read this Privacy Statement?

In the table of contents you will find the questions and subjects that are answered in this Privacy Statement.

 

Table of Contents


What are personal data?

Personal data are data that identify you directly or indirectly. ‘Directly', for instance, means a name. ‘Indirectly' means in combination with other information. Think of data about family composition or an IP address.

 

What is "processing of personal data"?

This includes everything we can do with personal data. For instance: collect, delete, store or view them.


What personal data is this Privacy Statement about?

This Privacy Statement is about processing personal data of:


- visitors of the website www.kijkonderzoek.nl;

- participants in the TV Panel;

- participants in the MediaPanel;

- viewers of TV, video and commercials via the website and applications of providers of video content and video advertising, and users of online linear streaming

 

How do we communicate changes to this Privacy Statement?

SKO may make changes to this Privacy Statement. If the changes are of substantial interest to you, we will inform you about this. On the website of SKO (www.kijkonderzoek.nl) you can always find a current version of the Privacy Statement (with version number and date).

 

Contact details SKO

Stichting KijkOnderzoek (SKO)

Hogehilweg 10 (Mediahuis / first floor)

1101 CC Amsterdam Zuidoost

Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.

+31(0)20-6414333

 

Website visitors www.kijkonderzoek.nl and users app SKO Viewing Rating App

The website www.kijkonderzoek.nl and the SKO Viewing Rating App use cookies. Cookies are small pieces of information (files) that are left behind on your device by our website or app. We only use analytical cookies. These cookies enable us with the help of the software of third parties, such as Google Analytics, to measure, for instance, how many visitors come to the website and what is looked at the most on an app. We use the statistical information collected to be able to customize the contents of the website and app to the needs of visitors and users in the best possible way.

 

Visitors of the website and users of the app can refuse the use of cookies through the settings of their browser or device. If you have any questions or complaints about cookies, please contact SKO through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

 

In order to be able to process inquiries via the website, SKO processes the following personal data: name, e-mail address and / or telephone number. These requests and thus the personal data will be deleted within 6 months. If you have submitted a request and you wish to have this deleted earlier, please submit a request via Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

 

TV Panel

a. What is the TV Panel?

The TV Panel measures who is watching which TV channel on a TV screen and when. These measurements are performed by GfK as processor under the responsibility and by order of SKO. A TV Panel that is a representative sample of the Netherlands is used. The viewing behaviour of the persons in the TV Panel is measured with measuring equipment, so that viewing ratings can be calculated from them. GfK has contact with the panel members and monitors the composition of the panel and the quality of the data. To do this, GfK has access to all data of participating households and the individual panel members within these households. Within SKO employees do not have access to the personal data collected. Only households that give permission to process personal data can participate in the TV Panel.

 

For more information about the way in which GfK handles personal data please read the Privacy Statement of GfK.

 

b. Who can I contact with questions or complaints about the TV Panel?

If you have questions or complaints about the TV Panel you can contact GfK through the Panel Management department Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken. or  +31(0)88–4351000. If a panel member feels that his or her rights have been violated, a complaint can also be lodged with the Personal Data Protection Authority.

 

c. What rights do I have and where can I exercise them?

A panel member may ask GfK for access to the personal data that are being collected and a copy of the personal data that are being collected. If there is a reason for this, a panel member may also ask GfK to rectify, limit or delete personal data. A panel member may also ask to transfer personal data which have been provided to GfK to him or to a third party. A panel member may also, at any time, withdraw his permission for the processing of data, as a result of which the participation in the TV Panel will also be terminated. In order to exercise these rights, it is necessary to contact the Data Protection Officer of GfK through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

 

d. What is the purpose of processing personal data?

 

- Processing of personal data for participation in the TV Panel

Households are selected by GfK for participation in the TV Panel. This is usually done by letter or telephone. When a household wishes to participate, GfK installs measuring equipment and an interview is held about the household and with each family member. In this stage personal data are being processed, such as address and telephone number, information about the size and composition of the household, age, gender, the presence of audio-visual aids, membership of a public broadcasting organisation, viewing behaviour and viewing preferences, interests (political, art, sports, culture), native country, voting behaviour and philosophy of life, education and/or profession. These data are important for the analysis of the data being measured. We regularly ask for these data to be updated where necessary.

 

- Processing of personal data for maintaining contact with panel members, making payments and taking part in the lottery

Personal data of panel members can be processed to maintain contact. Contact may, for instance, be necessary for reporting the purchase of a new device or in the event of technical questions or for sending the Panel paper or presents. Personal data of panel members are also processed for paying the agreed-upon compensation or for participating in the lottery that takes place once every quarter. In this connection mainly contact details are processed (such as name, postal address, e-mail address and telephone number) and banking details (name and account number).

 

- Processing of personal data for measuring viewing behaviour

The measuring equipment installed measures the viewing behaviour of all persons in the household. The measuring equipment records the viewing activity for, amongst other things, televisions, video and DVD recorders, HD recorders, set-top boxes and media centres in the household. It is recorded, among other things, by whom, at what time, how often, for how long and with which device, what was looked at. GfK stores the data on a daily basis.

 

- Processing of personal data for checking the reliability of data

It is checked on a daily basis whether the data collected by the measuring equipment are reliable. For instance, GfK checks whether technical problems may affect the reliability of the data. It could also be considered, for example, what to do with incomplete data (for instance, the television was on but no panel member had registered). For this purpose, the registered data about the viewing behaviour may be viewed, modified, or deleted.

 

- Processing of data for reporting viewing ratings (not personal data)

The viewing behaviour measured is converted into a limited set of data that can no longer be traced back to individuals or households. These data are only linked to a responder number or to background information and are made available to customers of SKO. These data include the (delayed) viewing behaviour and the background data of persons or households as collected and updated annually. These data are combined by certified viewing rating software with broadcast data of The Nielsen Company in order to calculate viewing ratings and make these available to customers of SKO at an aggregated level.

 

e. How long are personal data retained within the context of the TV Panel? 

The personal data that are being processed in the context of the TV Panel are retained during the panel membership. If panel membership ends, all personal data will be deleted by the parties involved within 12 months.

 

MediaPanel

a. What is the MediaPanel?

The MediaPanel measures on-line viewing behaviour in the Netherlands. The viewing behaviour relates to all kinds of videos, TV and films that panel members watch on-line via all devices that have access to the Internet, such as computers, tablets and smart phones, whether a panel member is streaming a broadcast on-line that is currently on TV, is watching TV on demand, a YouTube video or a commercial. Only (persons in) households that have given permission for processing their personal data can participate in the MediaPanel. These measurements are performed by Kantar. A MediaPanel that is a representative sample of the Netherlands is used. SKO and Kantar are both controller of the processing of personal data. Within SKO employees do not have access to the personal data collected by Kantar.

 

For more information about the way in which Kantar handles personal data please read the Privacy Statement of Kantar Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

 

b. Who can I contact with questions or complaints about the MediaPanel?

If you have questions or complaints about the MediaPanel you can contact Kantar through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.. If a panel member feels that his or her rights have been violated, a complaint can also be lodged with the Personal Data Protection Authority.

 

c. What rights do I have and where can I exercise them?

A panel member may ask Kantar for access to the personal data that are being collected and a copy of the personal data that are being collected. If there is a reason for this, a panel member may also ask Kantar to rectify, limit or delete personal data. A panel member may also ask to transfer personal data which have been provided to Kantar to him or to a third party. A panel member may also, at any time, withdraw his permission for the processing of data, as a result of which the participation in the MediaPanel will also be terminated. In order to exercise these rights, it is necessary to contact the Data Protection Officer of Kantar through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

 

d. What is the purpose of processing personal data?

 

- Processing of personal data for participation in the MediaPanel

Persons and households are selected from the Kantar NIPObase on the basis of relevant criteria and informed by e-mail about the MediaPanel. Panel members who wish to participate in the MediaPanel, must complete a questionnaire. Panel members are requested to register all their devices and the associated unique identifiers. In this stage personal data are processed, such as address and telephone number, the size and composition of the household, on-line behaviour and on-line preferences, interests (political, art, sports, culture), education and/or profession and information about registered devices and associated unique identifiers (device IDs, cookies and tags), with which Kantar can measure the on-line interaction of the panel members. Kantar regularly asks panel members to update these data, if necessary, by means of questionnaires and an on-line portal and app.


- Processing of personal data for maintaining contact with panel members, making payments and participating in the lottery

Personal data may be processed by Kantar to maintain contact with panel members. Contact may be necessary, for instance, when purchasing new devices or in the event of technical questions. Contact may be necessary, for instance, for the occasional sending of gifts. Personal data of panel members will also be processed in order to pay the agreed-upon compensation. In this context mainly contact details are processed, such as name, telephone number, postal address, e-mail address.

 

- Processing of personal data for measuring on-line viewing behaviour

The third parties used by SKO for measuring census data supply the census data to Kantar that they have registered for the unique identifiers of the members of the MediaPanel. By means of the combination of the census data with the data of the MediaPanel, Kantar can establish by whom, at what time, how often, for how long and with which device, what was looked at. For websites, apps and media players that do not allow tagging or do not collaborate with SKO in any other way, the Wakoopa Tracker is used. If a panel member has installed the Wakoopa Tracker, this tracker will measure the websites that are being visited, the items that are being watched and for how long, the search terms and applications that are being used. To ensure that Kantar only maps out the on-line viewing behaviour, and not on-line behaviour in general, Kantar only receives from Wakoopa the data it needs for measuring on-line viewing behaviour. For this purpose Kantar provides a whitelist to Wakoopa as a result of which only the online viewing behaviour will be transmitted to Kantar. In the context of the MediaPanel with these data it creates reports of measured behaviour on websites, URLs and apps where video content is offered. These reports are sent to Kantar TNS, which combines the data with measurements from other sources. Wakoopa processes the data collected with its tracker encrypted via Amazon Web Services.

 

- Processing of personal data for checking the reliability of data

It is checked on a daily basis whether the data that are used for measuring online viewing behaviour are reliable. For this purpose, we check whether registered devices and drivers or apps are still in use, for example, and whether panel members are still using the registered devices. Notifications and reminders can also be sent to panel members to check the reliability of data or to update data. For this purpose, data are processed, amongst other things, about the use of devices and drivers or apps.

 

- Processing of data for reporting on-line viewing ratings (not personal data)

The online viewing behaviour measured is converted by Kantar into a limited set of data that can no longer be traced back to individuals or households. These data are only linked to a responder number and background information and are made available to customers of SKO. By means of these data the on-line viewing ratings and other weekly and monthly overviews and annual reports are drawn up. These data are combined by certified viewing rating software with data of The Nielsen Company and GfK in order to calculate viewing ratings and also to make these available to customers of SKO at an aggregated level.

 

- Processing of data for the integration with off-line viewing behaviour in merged viewing ratings (not personal data)

The merging of information about on-line viewing behaviour and the viewing behaviour via television provides relevant information. With this information the total range of programmes and video commercials can be calculated and it will be possible to see what “on-line” and “off-line” viewing add to the range. No personal data are used for this, but only data that can no longer be traced back to persons or households and are only linked to a responder number and background information.

 

 

e. How long are personal data being retained within the context of the MediaPanel?

The personal data that are being processed within the context of the MediaPanel are deleted by all the parties involved six months after collection.

 

 

Census data

a. What are census data?

SKO collects census data with regard to on-line linear streaming, on-line commercials and on-line television and video via the websites and applications of providers of on-line video content and video advertising, including Nederlandse Publieke Omroep, Ster, RTL Nederland, Talpa Media Solutions, BrandDeli and FOX Networks Group. Census data are total census figures of the frequency that the video content has been approached by a viewer and the number of minutes that the video has been viewed. In this connection IP-related cookies and identifiers for advertising (IDFAs), which are connected to the device of users, are processed.

 

For the collection of census data about on-line viewing behaviour, SKO collaborates with providers of video content and video advertising as sub-controller for the processing and various measurement agencies as processor (at this moment Adobe, comScore, Conviva and Kantar Media Spring) for SKO and the providers of video content and video advertising.

 

The providers of video content and video advertising and the various measurement agencies only have access to the viewing ratings that they collect themselves within the context of the agreements with SKO. The data that is collected by these parties cannot be traced back to an identifiable person, but is only linked to a responder number.

 

The data collected are provided to GfK and Kantar TNS for data processing, combination and linking. You can find the Privacy Statement of GfK here.  For the Privacy Statement of Kantar TNS please contact Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

 

None of the parties involved will use the personal data collected for tracking or advertising. Within SKO employees do not have access to the personal data collected.

 

b. Who can I contact with questions or complaints about the processing of census data?

If you have questions or complaints about the processing of census data you can contact SKO through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken. or the providers of video content and video advertising through their website. If a viewer feels that his or her rights have been violated, a complaint can be lodged with the Personal Data Protection Authority.

 

c. What rights do I have and where can I exercise them?

A viewer may ask for access to the personal data that are being collected by the providers of video content and video advertising and a copy of the personal data that are being collected by the providers of video content and video advertising. For further explanation you can contact SKO through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.. SKO will ensure that the request is answered in a timely manner and will, where appropriate, consult the parties involved on the request. Any personal data included in a request will be strictly separated from viewing rating information available at SKO and will only be processed to answer the request.

 

d. How long are personal data retained within the context of census data?

Personal data that are processed by SKO within the context of census data are retained no more than six months and will be deleted after this time by SKO. The retention period of census data that is used by measurement agencies in the context of their collaboration with providers of video content and video advertising may be different. In all cases census data will be destroyed by the parties involved after the retention period.

 

e. Do we provide personal data to parties outside the EEA?

Yes. ComScore is an American company. The data that can be accessed by ComScore, are transferred to the United States. There are appropriate safeguards for this transfer in the form of Privacy Shield certification of ComScore. This can be viewed here. The same applies to Conviva. This can be viewed here.

Start English Privacy statement