Articles and presentations
> Solving the viewing puzzle: assessing reach of svod content on the big screen
ASI Television Symposium, November 2016
Authors: Nathalie Sonck (SKO) & Liesbeth Nekkers (GfK)
> Egta guidlines for the future of audiovisual audience measurement
Description: In this document Egta identifies the elements that are fundamental to an optimal and relevant audience measurement system. Egta recommends a consumer-centred approach and measurement accross all media.
Source: Egta, May 2014
> SKO Videodata Integration Model - Let's learn how to dance on this new dancefloor
Description: Presentation on the Videodata Integration Model presented by Bas de Vos.
Source: ASI Television Symposium, November 2013
Description: Presentation by Bas de Vos during the ASI 2012 Television Symposium in Prague. This presentation won the Tony Twyman award.
Source: ASI Television Symposium, November 2012
